Maximise the Return on Your Self-Service Kiosks
Most self-service kiosks are installed with a clear purpose—to deliver a specific service efficiently and with scale. To help users identify that purpose, the kiosk screen typically displays its main function when idle.
Whilst this is informative, it misses a key opportunity: customer engagement.
By incorporating an animated screensaver—what we call a kiosk attract loop—you can transform passive screens into dynamic engagement tools. The animation draws attention, while well-placed content captures the interest of walk-by traffic. Once engaged, the content can do more than just inform. It can promote today’s offers, highlight up-sell opportunities, or share relevant local information. The possibilities are virtually endless.
This is Digital Signage with a difference: interactive, responsive, and designed specifically for kiosks. The screensaver plays until a user touches the screen, instantly reverting to the kiosk’s main service – be it check-in, wayfinding, or information access. Crucially, the animated content includes a menu for the primary service, ensuring clarity while enriching the customer experience.
At K4B, we’ve championed this approach for years with our InformationPoint platform—the only interactive Digital Signage solution built to seamlessly integrate with kiosks and screen management software.
Take your self-service investment to the next level. Boost ROI, engage your audience, and turn every idle kiosk moment into a brand-building opportunity.
An current example of a live attract loop is shown in the video. It shows what the kiosk and self-service is about. Touching the kiosk brings up the menu of what is available from the self-service.
Written by
Nick
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